Built end to end with AI coding agents: a carrier-approved weekly SMS service with automated delivery and a full data warehouse, in production since March 2026.

The challenge

Curious Questions sends one reflective question by text each week, so for the reader it has to feel effortless: no app, no account. The hard part is underneath. Doing it properly means carrier-compliant delivery that runs on its own every week, never double-sends or silently fails, and stays measurable as it grows.

What we built

• The full Curious Questions website and subscriber experience
• A subscription flow with confirmed (double) opt-in and automatic STOP and HELP handling
• Carrier-registered business messaging, recognized and trusted by the mobile carriers
• A self-correcting weekly send that never double-messages anyone and retries a failed delivery on its own
• Automatic posting to Instagram that turns each week's question into a branded image
• A full analytics data warehouse built with dbt, with automated content moderation on every response

The results

• Built and shipped end to end with AI coding agents (Claude Code and Codex)
• Live in production since March 2026, sending every Sunday with no manual steps
• Carrier-approved messaging that the networks classify and trust at the carrier level
• A 100+ question library, over two years of weekly questions, delivered automatically
• 27 modeled data tables keep the whole system measurable and auditable as it grows

Built with